Xerox ServicesHigher Education ServicesMarketing and Enrollment
Higher Education


Higher Education Enrollment Services

Raise your higher education recruiting and enrollment success rate through our multichannel, integrated marketing and enrollment services. By executing highly targeted campaigns with integrated voice, digital and print communications, our Speed to Lead® technology and experienced marketing team boost student response rates to double digits.

We can operate as an extension of your marketing and enrollment team by managing each media channel to identify, project and implement the most cost-effective marketing campaigns. Keep prospective students engaged from inquiry through enrollment, graduation and beyond by employing our innovative contact strategies, industry best practices and the skills of our highly trained representatives. We can help you maintain consistent, high-level, personal contact with the following college recruiting services:


  • list identification
  • marketing plan
  • marketing spend optimization
  • benchmarks


  • Creative design
  • Media buying
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Pay per lead (PPL)
  • Remarketing
  • Microsite/website
  • Email
  • Personalized url (PURL)
  • Social media
  • Variable print
  • Direct mail management


  • Cost per start
  • Lead to start
  • Other performance metrics
  • Detailed reporting

Protecting Your Brand

  • Brand management
  • Strict adherence to regulatory and compliance standards
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